2023 Amazon Music Design Challenge Nominated
Discovering seamless music experience on wearables
Enhancing the Song Identification Experience for Young Adults
Duration：
1 Month (2023)
Team：
1 UX Designer (Me), 1 UI Designer,
1 UX Reseacher, 1 Project Manager
Tools：
Figma, Adobe Photoshop, UserZoom,
My Roles：
Ideation, Research, Wireframing, UI Design, Interaction Design
Challenge
Challenge
Solution
Seam - A music app with trained emotion AI model
Design Prompt
Design the future of the listener’s experience with music and podcasts.
Look into 3-5 years out to develop a concept that leverage’s Amazon Musics’s offerings and reach to bridge digital, in real life, communal, and individual experiences via the use of new devices and emerging technology.
Find what the users want by analyzing 26 online surveys and interviewing 9 listeners
Empathy with Users
Based on User research insights, we made the persona
Competitive Audit
What is the future of the listener’s experience with music and podcasts?
How Might We
Help users discover new music that fits their tastes and moods?
Look into 3-5 years out to develop a concept that leverage’s Amazon Musics’s offerings and reach to bridge digital, in real life, communal, and individual experiences via the use of new devices and emerging technology.
Value Preposition
What is a good music streaming experience?
Define Design Challenges
Young adults struggle to find new songs that resonate with them.
Translating User Pain Points into Design Principles
How might we help users find and identify new music easily?
How might we help users share music with friends, and get recommendations?
Ideation
Brainstorming & Sketches
I led a Crazy 8 ideation workshop, then asked the team to vote out the top 3 solutions based on feature prioritization(Impacts and efforts)
⬇︎
Why on wearable device?
Seam uses scientific literature and user input to create a personalized soundtrack. The EEG (Electroencephalography) sensors detect brainwaves and provide real-time feedback on mental state, improving mental well-being. With user feedback and large-scale usage, Synth continuously learns and improves for a better user experience.
Task Flows
Final Design
Join Jason with His Amazon Music Journey
