Hi! I'm Sharon Tao,

and I'm A

💭 Building upon my background in journalism and filmmaking, I have transitioned my passion for storytelling into the field of UX design.

👩‍🎨 With a foundation in understanding people and a strong background in digital design and illustration, I bring a unique perspective to user experience.

🤖 Advocating a human-centered approach in design, I leverage my expertise in usability and cross-disciplinary collaboration, and a deep understanding of visual storytelling.

My Latest Works

I own 3 launched projects where I led the entire UX/UI Design.
They covered from EdTech, E-commerce, and NFT Minting.
Click on the projects below to visit the websites.

Working with Clients

Retail Delivery E-commerce

  • Solely designed intuitive browsing, payment workflows, seller dashboards, and individual product pages with responsive layouts. Led 10+ version iterations.

Education AI Technology

  • I led a 6-week redesigning project to revamp the online website experience for Parsnip. I developed a design approach that aligned with Parsnip's brand mission.

NFT Fundraising for Ukraine

  • I designed the promotional website with NFT minting, and story slide window, created the NFT art concept, and worked with the developer to generate a limited NFT artworks collection of 200+.